Illuminated advertising – time to shine
If you have something to say today, you need more than just words. In today's competitive business landscape, companies are continually seeking innovative ways to capture the attention of potential customers and stand out from the crowd. One approach that has proven to be highly effective is illuminated advertising. By leveraging the power of light, businesses can create eye-catching displays that leave a lasting impression on viewers.
As a worldwide manufacturer of illuminated signage, Sygns supports you in choosing the right illuminated advertising for your company. In addition, we accompany the process with safe shipping and an installation service, whether it's an entire illuminated advertising system, an illuminated shop sign or illuminated individual letters.
In this blog post, we will explore the various types of outdoor lighted advertising, the benefits it offers, and the popular trends in illuminated signage.
Light advertising personalised
Light advertising is probably one of the most effective means of communication in outdoor advertising. The special lighting effect ensures that the advertising stands out clearly from its surroundings and is thus perceived as stronger, more lively and more modern. Here are some of the product types Sygns offers for fully personalised glow advertising:
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Projecting signs: The so-called projecting sign or blade sign has been standing out in pedestrian zones for years, drawing the attention of passers by. Incidentally, this luminous advertising sign owes its name to the simple fact that it projects from the wall of a building.
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Neon: Neon is and remains a very special form of illumination. It captures attention and offers an infinite number of applications. The neon tubes are still handmade today, which makes every Neon sign unique.
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Moss walls with Neon or LED: Sustainability is no longer just a fashion trend. More and more companies and brands are striving for a green image. Here, too, illuminated advertising can provide support. If you have had enough of a grey office wall, you can replace it with a green plant wall and add a neon lettering or LED light as a special eye-catcher.
Outdoor advertising
Outdoor advertising hits us in more than one form: Neon and LED lights, illuminated letters and logos, advertising lightboxes or projecting signs are just a few of the possibilities with which events, trade fair stands, office buildings or shops can be presented in a new light. Illuminated lettering, for example, can be ideally used to really set the scene for a company logo on the wall of a building. Illuminated advertising is also suitable for trade fairs or similar events where a company wants to present itself.
Outdoor lighted advertising comes in a variety of forms, each with its unique advantages. Here are some of the most prominent types:
Illuminated advertising letters
These are individual letters or characters illuminated with LEDs. This type of signage allows companies to spell out their brand names, slogans, or key messages in an attention-grabbing manner. A logo can be illuminated from the inside or create a halo effect by means of backlighting. The versatility of illuminated letters enables businesses to choose the shape, size, and colour that best represents their brand identity.
Illuminated advertising sign
A large illuminated sign serves as a powerful visual marker for a company's location or a specific product. These signs often incorporate vibrant colours and captivating graphics to attract attention and convey information effectively. They can be customised to match a company's branding, making them an integral part of outdoor advertising campaigns.
Lightbox advertising
Lightbox advertising involves placing printed graphics or posters on a box with built-in illumination. These displays are particularly effective in dimly lit environments, as the internal lighting enhances visibility. Lightboxes are versatile and can be wall-mounted or freestanding. They provide an excellent platform for showcasing brand messages.
Advantages of outdoor light advertising
- Enhanced visibility: Illuminated advertising grabs attention, especially in low-light conditions, making it an effective tool for attracting potential customers. The strategic placement of lighted signs in high-traffic areas ensures maximum exposure.
- Brand reinforcement: With the ability to customise shapes, colours, and designs, illuminated signage strengthens brand recognition and reinforces brand identity. Consistent use of illuminated advertising across different locations creates a cohesive brand experience.
- Unforgettable impression: The use of vibrant colours and dynamic lighting effects leaves a lasting impression on viewers. Illuminated advertising helps companies differentiate themselves from competitors and create a memorable visual impact.
- Versatility: Illuminated signage can be used in various outdoor settings, including storefronts, billboards, trade shows, and events. Its adaptability makes it an ideal advertising medium for businesses of all sizes and industries.
- Energy-efficient lighting: Modern LED technology used in illuminated advertising is energy-efficient, reducing operational costs for businesses while being environmentally friendly. LEDs also offer a longer lifespan, resulting in lower maintenance and replacement expenses.
LED illuminated advertising – modern advertising lights
LED technology offers new and modern possibilities in the fields of illuminated advertising and illuminated sign printing. With the help of this technology, advertising signs can be illuminated evenly in true colours with the use of numerous LEDs. LED light advertisement is very versatile and can take the form of boxes, neon imitations, tubes or profile letters and logos.
Illuminated letters as illuminated advertising are, besides lightboxes (projecting signs), a proven means of advertising technology. Today, professional letters in all fonts can be displayed in 3D as well as in 2D. For back-lit advertising the letters and logos can be illuminated from behind and also from the front by using LEDs.
Light up sign for home
Illuminated signage is not limited to businesses alone. Light up signs for homes have become increasingly popular, adding a touch of personalised charm to residential spaces. Here are two popular options:
Old illuminated advertising sign
Vintage illuminated advertising signs evoke a sense of nostalgia and can be a unique addition to home décor. They often feature classic brands such as Coca-Cola, Marlboro, and Jack Daniel's, and can create a warm and inviting ambiance.
Luminous neon signs
Neon signs have a timeless appeal and are now available in a wide range of designs, shapes, and colours. Brands like Heineken, Red Bull, Bacardi, and Guinness have capitalised on the popularity of neon signs, creating iconic displays that add vibrancy and character to any living space.
Illuminated advertising has transformed the way businesses engage with customers, allowing them to shine a light on their brand. Are you looking for individual illuminated advertising for your company?
